Have you been thinking about getting your jewelry into stores but feel overwhelmed by wholesale, consignment, and inventory management? You’re not alone. 

In this episode of the Jewelry Business Academy Podcast, I sit down with jewelry designer Anna Froman for a hot seat session where we unpack the realities of wholesale and what store owners are really looking for.

We dive deep into red flags to watch for when working with stores, common mistakes handmade jewelry businesses make when wholesaling, and how to price your pieces so wholesale actually grows your revenue instead of draining your energy. I also share lessons I learned the hard way in my own jewelry business, and how to balance wholesale orders with direct-to-customer sales when your time is limited.

If you’ve been dreaming of expanding into wholesale or consignment, this episode will give you the clarity, confidence, and strategy you need to do it sustainably.

What You Will Learn in this Episode:

1. How to spot red flags in wholesale and consignment relationships
2. The biggest mistakes jewelry business owners make with wholesale (and how to avoid them)
3. What retailers actually look for when choosing a jewelry line
4. How to balance wholesale orders with direct-to-customer sales without burning out
   
   

Topics Discussed:

• Red flags in wholesale and consignment
• Mistakes to avoid when wholesaling handmade jewelry
• Retailers’ priorities when choosing jewelry lines
• Pricing strategies for sustainable wholesale margins
• Balancing wholesale, consignment, and direct sales
• When to hire help in your business
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

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Anna’s Website → https://silfrmetalart.com/